Last Updated: April, 2022
This privacy policy (“Privacy Policy”) governs how we, Motionize Israel Ltd. (together, “Motionize”, “Playermaker”, “we”, “our” or “us”) use, collect and store Personal Data we collect or receive from or about you (“you”) such as in the following use cases:
We greatly respect your privacy, which is why we make every effort to provide a platform that would live up to the highest of user privacy standards. Please read this Privacy Policy carefully, so you can fully understand our practices in relation to Personal Data. “Personal Data” and/or “Personal Information” means any information that can be used, alone or together with other data, to uniquely identify any living human being.
Important note: Nothing in this Privacy Policy is intended to limit in any way your statutory right, including your rights to a remedy or means of enforcement.
This Privacy Policy can be updated from time to time and, therefore, we ask you to check back periodically for the latest version of this Privacy Policy. If we implement significant changes to the use of your Personal Data in a manner different from that stated at the time of collection, we will notify you by posting a notice on our Website or by other means.
We provide athletes and coaches with performance related data and insights. For the avoidance of doubt, for the purposes of this Privacy Policy, a “Customer” is an entity which has executed an agreement with Playermaker. If you are an individual, using our services as a result of our relationship with Customer (“Individual(s)“), please note that the Customer is the responsible party for obtaining the required consents and complying with any applicable laws or regulations.
| Personal Data we collect | Why is the Personal Data collected and for what purposes? | Legal basis (GDPR only, if applicable) | Third parties with whom we share your Personal Data | Consequences of not providing the Personal Data |
|---|---|---|---|---|
| When you browse or visit our Websites | ||||
| Cookies, analytic tools and log files For more information, please read our Cookies Policies, available at: • playermakeruno.co .uk • playermaker.co.uk playermakeruno.co m playermaker.com | Review or improve the usage and operations of our Website • Analyze trends. • Administer the Website • Track users’ movement around the Website • Gather demographic information | Consent Legitimate interest (e.g. essential cookies) | Crashlytics (Analytic tool) • Google Analytics (Analytic tool) • Facebook (targeting and retargeting) • HubSpot (CRM) | Cannot collect and store the information Cannot use or access some parts of the Website |
| When you make use of, or interact with, our Website | ||||
| When you request a free trial or a product a demo | ||||
| First name • Last name • Job title • Academy/team • Country • Email address | To provide you with a demo | Performance of a contract to which the data subject is party or in order to take steps at the request of the data | • Zoom (conferences tool) • Google (tools) • AWS (cloud) • IOS (activation of the sensors and data sync) • GoDaddy (Storage domain) | Cannot provide you with a demo |
| Phone number • Any other information that you decide to provide/supply us | subject prior to entering into a contract Legitimate interest (e.g. to provide a demo) | Rapid SSL (SSL certification) • CrashLytics (analytic tool) • Telecom Networks (online live chat and email services) | ||
| • Full name • Email address • Academy/team | • To send you marketing communications | Depends on the context, legitimate interest (B2B marketing) or consent | • HubSpot (CRM) • Shopify (e-commerce platform and other marketing tools) | Cannot send you marketing communications |
| When you subscribe to our email list / newsletters / blog | ||||
| •Full name • Email address • Academy/team | To add you to our mailing list • To send newsletters or other marketing communications. | Consent Legitimate interest (to send you B2B marketing communications) | • Mailchimp (marketing tool) | Cannot add you to our mailing list Cannot send you marketing communications |
| When you contact us (e.g. customer support, help, submit a request) | ||||
| •Full name • Email address • Academy/team • Phone number • Age • Any other information that you decide to provide/supply us | • To process and answer questions • To provide support (e.g., to solve problems, bugs or issues) | Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract. Legitimate interest (e.g. respond to your request). | • Google (tools) • AWS (cloud) • Zendesk (support ticket platform) • Telecom Networks (online live chat and email services) | Cannot process and answer questions Cannot provide support (e.g., to solve problems, bugs or issues) |
| When you make use of our Dashboard | ||||
| When you access your account as a coach and/or player and/or as parent | ||||
| • User name and password | • To allow you to access the Dashboard • To provide you with the services • To verify your identity | Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract. Legitimate interest (e.g. to allow you to access the Dashboard). | • Rapid SSL (SSL tool) | Cannot allow you to access the Dashboard Cannot provide you with the services Cannot verify your identity |
| When an account or profile is created by you, or on your behalf | ||||
| • User name and password • Full name • Email address • Nationality • Age • Gender • Weight and Height • Profile picture • Preferred/dominant foot | • To create your account on our Dashboard • To provide you with the services • To optimize the results to your performance profile If you are an Individual (as defined above), please note that our Customer is legally responsible for the collection, transfer and use of your personal data. We are providing a service on behalf of the Customer, so you should contact the Customer for any privacy-related questions. | Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract. Legitimate interest (e.g. to create your account). | • Google (tools) • AWS (cloud) • IOS (activation of the sensors and data sync) • GoDaddy (Storage domain) • Rapid SSL (SSL certification) • CrashLytics (analytic tool) | Cannot create your account Cannot provide you with the services Cannot optimize the results to your performance profile |
| When you make use of PMI | ||||
| When you create or access your account on the PMI App | ||||
| • Full name • Email address • Nationality • Age/date of birth • Gender • Weight and Height • Profile picture • Preferred/dominant foot | • To create your account on the PMI App • To provide you with the PMI App • To optimize the results to your performance profile • If you choose to enable the relevant functionality, to share the data (other than your password) and related analytics with the sports club or team in this you are defined as a player on the PMI App (“Your Club”) to inform your club of your training and game performance and statistics. | Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract. Legitimate interest (e.g. to create your account). | • Google Analytics • Amazon Cloud (DB and S3) If you choose to enable such functionality, your data and related analytics will be shared with Your Club. | Cannot create your account on the PMI App Cannot provide you with the PMI App Cannot optimize the results to your performance profile Cannot share the data and related analytics with Your Club |
| When you make use of the PMI App and accompanying sensors | ||||
| • Physical metrics when the sensors are active (e.g., speed, accelerations, decelerations, distance covered, among others) • Technical metrics when sensors are active (for example, touch by leg, release by leg, playing tempo, possession types) | • To provide you with the PMI App • To optimize the results to your performance profile If you choose to enable the relevant functionality, to share the data and related analytics with Your Club to inform your club of your training and game performance and statistics | Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract. Legitimate interest (e.g. to allow you to make use of the PMI App). | • Google Analytics • Amazon Cloud (DB and S3) If you choose to enable such functionality, your data, and related analytics will be shared with Your Club. | Cannot provide you with the PMI App Cannot optimize the results to your performance profile Cannot share the data and related analytics with Your Club |
| • Location data (longitude and latitude coordinates only) | • To allow you to use Bluetooth and connect to the sensors Note: We will only track your location data when you use the PMI App and the accompanying sensors (foreground data access). | Consent (the user can activate this feature by the permissions available in the PMI App. Users can withdraw permission at any time) | • Google Analytics • Amazon Cloud (DB and S3) If you choose to enable such functionality, your data and related analytics will be shared with Your Club. | Cannot allow you to use Bluetooth and connect to the sensors |
| • Full name • Physical metrics when the sensors are active (e.g., speed, accelerations, decelerations, distance covered, among others) • Technical metrics when sensors are active (for example, touch by leg, release by leg, playing tempo, possession types) | • To allow you to share your data in the leaderboards Note: Please note that you can, at any given time, change your privacy setting to "Private" and by doing so your information will be removed from the leaderboards. | Consent | • Google (tools) • AWS (cloud) • IOS (activation of the sensors and data sync) • GoDaddy (Storage domain) • Rapid SSL (SSL certification) • CrashLytics (analytic tool) • Facebook (social media chanel) • Instagram (social media chanel) • TikTok (social media chanel) • Twitter (social media chanel) | Cannot allow you to share your data in the leaderboards |
| • Full name • Email address • Nationality • Age/date of birth • Gender • Weight and Height • Profile picture • Preferred/dominant foot • Physical metrics when the sensors are active (e.g., speed, accelerations, decelerations, distance covered, among others) • Technical metrics when sensors are active (for example, touch by leg, release by leg, playing tempo, possession types) • Email address of the viewer • Any other information that you decide to provide/supply us | • To allow you to share your full profile (including all your data, activities, profile information, statistics and the leaderboards) with a third party viewer ("viewer") (in a read only mode) of your choice. Note: to use this feature, the user should enter the email address of the viewer in a designated place in the App, and the viewer will be able to log into the App and view the user full profile. In addition, please note that you can, at any given time, remove any viewer from the list so the viewer will not have anymore access to your performance profile. | Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract. Legitimate interest (e.g. to allow you to share your performance profile with a viewer). | • Any viewer chosen by you | Cannot allow you to share your data with a viewer |
| When you purchase the PMI product | ||||
| • Full name • Email address • Phone number • Address • Method of payment | • To provide you with the PMI product • To ship you the products that you purchased • To contact you for shipping/purchase related matters | Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract. Legitimate interest (e.g. to allow you to purchase our products and services). | • Mailchimp (marketing tool) • Zoho (CRM) • HubSpot (CRM) • PayPal (payment method) • Lakerna (payment method) | Cannot provide you with the PMI product Cannot ship you the products that you purchased Cannot contact you for shipping/purchase related matters |
| • Full name • Email address • Phone number • Corporate position • Academy/team • Any other information that you decide to provide/supply us | • To establish a business connection • To send marketing communications | Depends on the context, legitimate interest (B2B marketing) or consent | • Mailchimp (marketing tool) • Zoho (CRM) • HubSpot (CRM) | Cannot establish a business connection Cannot send you marketing communications |
| When you exchange business cards with us | ||||
| • Full name • Email address • Phone number • Corporate position • Academy/team • Any other information that you decide to provide/supply us | • To establish a business connection • To send marketing communications | Depends on the context, legitimate interest (B2B marketing) or consent | interest (B2B marketing) or consent • HubSpot (CRM) | Cannot establish a business connection Cannot send you marketing communications |
| When we process your job application | ||||
| • Full name • Email address • Phone number • CV/resume • Cover letter • Any other information that you decide to provide/supply us | • To assess you as a candidate | Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract. Legitimate interest (e.g. to asses you as a candidate). | • Monday.com (task tool and managing potential employees process) • HubSpot (CRM) | Cannot asses you as a candidate |
| When we use the Personal Data of our resellers, distributors, agents and/or finders (e.g. contact details) | ||||
| • Full name • Email address • Phone number • Company name • Job position • Any other information that you decide to provide/supply us | • To contact our resellers distributors, agents and/or finders • To perform/execute the agreement | Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract Legitimate interest (e.g., to send related communications) | • Zoho (CRM) • Google (tool) • Mailchimp (tool) • HubSpot (CRM) | Cannot contact the resellers distributors, agents and/or finders Cannot perform/execute the agreement |
| When we use the Personal Data of our service providers and suppliers (e.g. contact details) | ||||
| • Full name • Email address • Phone number • Company name • Job position Any other information that you decide to provide/supply us | • To contact our service providers and suppliers. • To perform/execute the agreement with our service providers and suppliers. | Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract. Legitimate interest (e.g. to perform the contract and contract related communications) | • Zoho (CRM) • Google (tool) • Mailchimp (tool) • HubSpot (CRM) | Cannot contact our service providers and suppliers. Cannot perform/execute the agreement with our service providers and suppliers. |
| When we use the Personal Data of our customers (e.g. contact details) | ||||
| • Full name • Email address • Phone number • Company name • Job position • Any other information that you decide to provide/supply us | • To provide our products and services • To perform the applicable customer agreement • To communicate with our customers/clients | Processing is necessary for the performance of a contract to which the data subject is party, Legitimate interest (e.g. to provide you with our services) In order to comply with our legal obligations (e.g. tax laws, bookkeeping laws, etc.) | • Zoho (CRM) • Google (tool) • Mailchimp (tool) • HubSpot (CRM) | Cannot provide the services and/or our products Cannot perform the applicable customer agreement Cannot communicate with our customers/clients |
| When you interact with us on our social media profiles (e.g., Facebook, Instagram, Twitter, LinkedIn) | ||||
| • Full name • Email address • Phone number • Company name • Job position • Any other information that you decide to provide/supply us | • To answer your questions • To allow you to join and participate in our Closed Community Group on | Depends on the context, legitimate interest (to answer your questions) or consent | • Facebook (social media channel) • Instagram (social media channel) • Tweeter (social media channel) • LinkedIn (social media channel) • HubSpot (CRM) | Cannot answer your questions Cannot allow you to join and participate in our Closed Community Group on Facebook |
| Personal data that we collect | Why is the Personal Data collected and for what purposes? | Legal basis (GDPR only, if applicable) | Third parties with whom we share your Personal Data | Consequences of not providing the Personal Data |
| Consequences of not providing the Personal Data | ||||
| Cookies, analytic tools and log files For more information, please read our Cookies Policies, available at: www.playermaker.com/legal https://playermaker.co.uk/pages/legal https://playermakeruno.com/pages/legal https://playermakeruno.co.uk/pages/legal https://playermaker.club/pages/legal https://playermaker.tech/LEGAL/ https://www.playermaker.co.il/legal | Why is the Personal Data collected and for what purposes? | Legal basis (GDPR only, if applicable) | Third parties with whom we share your Personal Data | Consequences of not providing the Personal Data |
Finally, please note that some of the abovementioned personal data will be used for detecting, taking steps to prevent, and prosecution of fraud or other illegal activity, to identify and repair errors, to conduct audits, and for security purposes. Personal Data may also be used to comply with applicable laws, with investigations performed by the relevant authorities, law enforcement purposes, and/or to exercise or defend legal claims. In certain cases, we may or will anonymize or de-identify your Personal Data and further use it for internal and external purposes, including, without limitation, to improve the services and for research purposes. “Anonymous Information” means information which does not enable identification of an individual user, such as aggregated information about the use of our services. We may use Anonymous Information and/or disclose it to third parties without restrictions (for example, in order to improve our services and enhance your experience with them).
Retention of your Personal Data. Your Personal Data will be stored until we delete the record and we proactively delete it or you send a valid deletion request, in some circumstances we may store your Personal Data for longer periods of time, for example (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, or (iii) if we reasonably believe there is a prospect of litigation relating to your Personal Data or dealings. We have an internal data retention policy to ensure that we do not retain your personal data perpetually.
In addition to the recipients described in Section 1, we may share your Personal Data as follows:
For more information, please send an email to info@playermaker.com.
4.1. Storage: Your Personal Data is stored with servers operated by AWS and located in the United Kingdom, Virginia-US or China. Google maintain servers around the world. For more information, regarding Google’s legal frameworks for data transfers, please visit the following links: https://policies.google.com/privacy/frameworks and https://support.google.com/policies/troubleshooter/7575787?visit_id=637039011088496587-3381196795&hl=en&rd=2#ts=7576505
4.2. Following the Court of Justice of the European Union’s invalidation of the EU-US Privacy Shield Framework in Case C-311/18, Playermaker will no longer rely on the EU-US Privacy Shield as a mechanism of international data transfer until further notice. Playermaker will however remain committed to maintaining its self-certification under the EU-US Privacy Shield Principles and respect its principles, as an additional measure of protection of its users’ privacy, until further notice.
When Playermaker engages in such transfers of personal information, it relies on i) Adequacy Decisions as adopted by European Commission on the basis of Article 45 of Regulation (EU) 2016/679 (GDPR) (for example, when we access from Israel), or ii) Standard Contractual Clauses issued by the European Commission. Playermaker also continually monitors the circumstances surrounding such transfers in order to ensure that these maintain, in practice, a level of protection that is essentially equivalent to the one guaranteed by the GDPR.
4.3. Internal transfers: We ensure transfers within the Playermaker group will be covered by an internal processing agreement entered into by members of the Playermaker group (an intra-group agreement) which contractually obliges each member to ensure that Personal Data receives an adequate and consistent level of protection wherever it is transferred to;
4.4. External transfers: Where we transfer your Personal Data outside of EU/EEA (for example to third parties who provide us with services), we will obtain contractual commitments from them to protect your Personal Data. Where we receive requests for information from law enforcement or regulators, we carefully validate these requests before any Personal Data is disclosed.
5.1. The following rights (which may be subject to certain exemptions or derogations), shall apply to certain individuals (some of which only apply to individuals protected by the GDPR):
You can exercise your rights by contacting us at info@playermaker.com. Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly in accordance with applicable law or inform you if we require further information in order to fulfil your request. When processing your request, we may ask you for additional information to confirm or verify your identity and for security purposes, before processing and/or honoring your request. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive. In the event that your request would adversely affect the rights and freedoms of others (for example, would impact the duty of confidentiality we owe to others) or if we are legally entitled to deal with your request in a different way than initial requested, we will address your request to the maximum extent possible, all in accordance with applicable law.
We do not offer our products or services for use by children under the age of thirteen (13) years. We do not intend to collect Personal Data from anyone we know to be under thirteen (13) years. If you believe that we might have any such information, please contact us at info@playermaker.com. If you are under thirteen (13), you may not use the App, or provide any information to the Website and/or App without involvement of a parent or a guardian. For the purposes of the GDPR, we do not intend to offer information society services directly to children. Regardless, in the event that we become aware that you provide Personal Data in violation of applicable privacy laws, we reserve the right to delete it.
Should you ever decide to delete your Account, you may do so by emailing info@playermaker.com. If you terminate your Account, any association between your Account and information we store will no longer be accessible through your Account. However, given the nature of sharing on the Services, any public or team activity on your Account prior to deletion will remain stored on our servers and will remain accessible to the public or team.
Certain links provided in the Website permit you to leave our Website and enter non-Playermaker sites or services. Those linked sites and services are provided solely as a convenience to you. Those linked sites and services are not under the control of Playermaker and it is not responsible for the availability of such external sites or services and does not endorse and is not responsible or liable for any content advertising, products, services or other information on or available from such linked sites and services or any link contained in a linked site or service. Playermaker reserves the right to terminate any link at any time. You further acknowledge and agree that Playermaker shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such linked sites or resource. Most of such linked sites and services provide legal documents, including terms of use and privacy policy, governing the use thereof. It is always advisable to read such documents carefully before using those sites and services, inter alia, in order to know what kind of information they are collecting.
We use log files. We use such information to analyze trends, administer the Website, track users’ movement around the Website, and gather demographic information.
California Civil Code Section 1798.83 permits our customers who are California residents to request certain information regarding our disclosure of Personal Data to third parties for their direct marketing purposes. To make such a request, please send an email to info@playermaker.com. Please note that we are only required to respond to one request per customer each year.
We collect personally identifiable information about an individual consumer’s online activities over time and across different websites when a consumer uses the Services. If you choose to operate your web browser “do not track” signals or any other mechanism that provides consumers the ability to exercise choice regarding the collection of such information, we will abide by your request and stop collecting such information. We may allow third parties such as such as companies that provide us with analytics tools, to collect personally identifiable information about an individual consumer’s online activities over time and across different websites when a consumer uses the Services.
If you are a California resident under the age of 18 and a registered user, California Business and Professions Code Section 22581 permits you to remove content or Personal Data you have publicly posted. To remove, please follow these instructions: info@playermaker.com. Please be aware that after removal you will not be able to restore removed content. In addition, such removal does not ensure complete or comprehensive removal of the content or Personal Data you have posted and that there may be circumstances in which the law does not require us to enable removal of content.
If you have any questions, concerns or complaints regarding our compliance with this notice and the data protection laws, or if you wish to exercise your rights, we encourage you to first contact us at info@playermaker.com.
For more information regarding Playermaker’s compliance with the GDPR, please visit our GDPR White Paper, available here.
Please enter your details below to continue.
